Search Marketing Courses

Almost everyone who owns and/or runs a website has at some point or other heard about the importance of Search Engine Optimization (or SEO for short). Unfortunately, not everyone readily knows what SEO is, how it is properly done and it’s potential benefits. This post is the first in a series of articles designed to rectify that situation.

For now, we’ll start with the basics, with future posts becoming more and more sophisticated as your knowlwedge of SEO deepens. Toady we focus simply on What is SEO? Read the rest of this entry »

Choosing a domain name is an important part of creating an online business. In general, businesses have two options – a keyword rich domain name or a branding-focused domain name. In this video Aaron Wall of SEO Book fame demonstrates the benefits of a keyword rich domain name.

Aaron provides a couple of good examples of the ranking benefits of a good name as well as other advantages (such as helping your click-through-rate and pushing your competition below the fold in the search results). He even suggests that a keyword rich domain name can help one’s pay-per-click campaign (although I’m not sure how it can help lower one’s cost-per-click).

For anyone grappling with the issue of whether to pursue a keyword rich domain name or a branding-focused one, this is an important video to watch:

Read the rest of this entry »