How do Domain Names Help with SEO?
Welcome to Search Marketing Courses!
Please consider signing up to our newsletter above. This is a newsletter second to none - featuring high quality, in-depth reports, videos, tips and more. Give it a try! It's free and you can unsubscribe whenever you want.
You may also want to subscribe to my RSS feed so that you can stay up-to-date with our blog.
Thanks for visiting! And please, if there is any topic or subject that you would like me to cover, just let me know through our contact form (see the link in the menu above).
Choosing a domain name is an important part of creating an online business. In general, businesses have two options – a keyword rich domain name or a branding-focused domain name. In this video Aaron Wall of SEO Book fame demonstrates the benefits of a keyword rich domain name.
Aaron provides a couple of good examples of the ranking benefits of a good name as well as other advantages (such as helping your click-through-rate and pushing your competition below the fold in the search results). He even suggests that a keyword rich domain name can help one’s pay-per-click campaign (although I’m not sure how it can help lower one’s cost-per-click).
For anyone grappling with the issue of whether to pursue a keyword rich domain name or a branding-focused one, this is an important video to watch:
