The Full Benefit of Social Marketing Sites (Social Marketing 101)
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Business can be blinding. Being constantly focused on content, traffic and profits can obscure the ultimate source of our success - the customer. In other words, people are the real key to success (in both the business and more meaningful sense of the word). That’s why social marketing is such an important force online (both for the internet as a whole and for your business in particular).
David C. Skul of Relativity Inc articulates this point well in this short video called the 5 Reasons Why Social Marketing is a Must:
5 Reasons Why Social Marketing is a Must (06:39)
David’s first point is a gem (and one that most people don’t even consider). If people are talking about your products or services you want to know what they are saying. That information is invaluable. By sitting in on these conversations not only can you figure out what you are doing wrong, but also what you are doing right. You can then use this information to create better products, services and website’s for the people you most want to please online.
Of course, you are not limited to merely listening in on your customers online conversations. You can (and should) actively engage them (as David pointed out in his third point). By personally addressing your customers questions and concerns you let them know that you are actually interested in them and what they want or need. And nothing builds up trust and loyalty more than letting someone know that you actually care about them.
Another excellent point that David made is the importance of the quality of traffic (points 2 and 4). Often times we are so focused on the quality of our traffic that we forget what we are really after - customers, loyal visitors, etc.
Social Media sites have the ability to send people your way who are already interested in hearing what you have to offer. Take, for example, Del.icio.us. If I see that over 1000 other people have book marked a site I assume that there is something valuable at that site. I enter the site pre-sold, ready to discover something of interest.
Finally, it’s nice that David placed the search engine benefits of social marketing sites last in his list. Not that it’s the least important, but simply because it is possible to become search engine obsessed and forget all the other elements of creating a successful online business.
