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How to Find Top Paying Keywords for Google AdSense

4 Sep, 2008  Leave a Comment

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One of the keys to making money with Google AdSense is attracting high-paying ads on to your site. This is based, in large part, on the keywords that are associated with each and every page on your site. In this video Aaron Wall explains how you can create a list of high value keywords for free using information from search engines like Google and Microsoft.

How do Domain Names Help with SEO?

29 Feb, 2008  Leave a Comment

Choosing a domain name is an important part of creating an online business. In general, businesses have two options – a keyword rich domain name or a branding-focused domain name. In this video Aaron Wall of SEO Book fame demonstrates the benefits of a keyword rich domain name.

Aaron provides a couple of good examples of the ranking benefits of a good name as well as other advantages (such as helping your click-through-rate and pushing your competition below the fold in the search results). He even suggests that a keyword rich domain name can help one’s pay-per-click campaign (although I’m not sure how it can help lower one’s cost-per-click).

For anyone grappling with the issue of whether to pursue a keyword rich domain name or a branding-focused one, this is an important video to watch:

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