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What Is SEO?

14 Jul, 2008  SEO

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Almost everyone who owns and/or runs a website has at some point or other heard about the importance of Search Engine Optimization (or SEO for short). Unfortunately, not everyone readily knows what SEO is, how it is properly done and it’s potential benefits. This post is the first in a series of articles designed to rectify that situation.

For now, we’ll start with the basics, with future posts becoming more and more sophisticated as your knowlwedge of SEO deepens. Toady we focus simply on What is SEO?

Featured Video: Lee Oden on What is SEO?

Points to Remember

What is SEO?

  • SEO stands for Search Engine Optimization
  • Search Engine Optimziation means that one “optimizes” one’s website to rank well in the search engines for select terms and phrases
  • There are three (maybe four) major Search Engines (in order of importance): Google, Yahoo, Live.com (aka MSN) and (perhaps) Ask.com

How does one “do” SEO?

SEO experts use a variety of methods and techniques to help a site rank well in the search engines, such as:
  • Intelligently placing Keywords (relevant terms and phrases) on Web Pages
  • Linking your web pages to each other in the right way
  • Consistently adding high quality, new content to your website or blog
  • Attracting new inbound links to your site from other credible resources on the web

What are the benefits of Search Engine Optimization?

  • Significant increase in targeted traffic
  • Increased sales and profit

Helpful Resources

What is search engine optimization (aka SEO)?

Imagine that you’re a cell phone vendor and that a potential customer is searching on Google for the phrase “free cell phones”. That customer will most likely reach a page like this. Continue reading…

How Search Engines Work

One of the most frequently asked questions from website owners is, “Why can’t my site be found on Google?” They know it’s important to appear in search engine results but they just don’t know why it doesn’t happen to them…This article is about understanding what is going on inside a search engine. It is just under 800 words in length but that is more than enough to give you what you need to know, albeit in simple terms. Continue reading…

What is SEO? (SEOmoz Beginner’s Guide)

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). Continue reading…

How Search Engines Operate (SEOmoz Beginner’s Guide)

Search engines have a short list of critical operations that allows
them to provide relevant web results when searchers use their system to
find information.
  1. Crawling the Web
  2. Indexing Documents
  3. Processing Queries
  4. Ranking Results
Although a search engine’s operations are not particularly lengthy, systems like Google, Yahoo!, AskJeeves, and MSN are among the most complex,
processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users. Continue reading…

Why Search is Such a Powerful Marketing Channel

Search engines take advantage of reverse broadcast networks to help save time and money. They are instant answer systems that provide ultra-targeted advertising.

While normal advertising interrupts people, search allows you to sell what your customers want, when they want it. Search is not intrusive, and does not look or feel like any other form of advertising. Continue Reading…

What is Search Engine Marketing?

Another video tutorial on what is Search Engine Marketing and why is it important for your website? Watch on YouTube

The Basics of Search Engine Optimization

My aunt and uncle from Cologne called asking how they could successfully get their new site into Google. I want to wrap up some of the tips I gave them – if you already know about SEO (Search Engine Optimization) feel free to skip. If not; there are three important steps to rank your site well with search engines. First, you got to create good content. Second, you ought to make your content accessible. And third, you should tell others about your content. Continue reading…

Search Engine Optimization 101

In a very basic nutshell, search engine optimization, or SEO for short, is making your site and the site’s individual pages visible and relevant to both search engines and search engine users. How is this accomplished? Continue reading…

More Videos About Search Engine Optimization

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