Search Marketing Courses http://www.searchmarketingcourses.com Learn how to successfully market your site online Fri, 24 Oct 2008 09:42:38 +0000 http://wordpress.org/?v=2.6.1 en 1580796http://www.feedburner.com AdSense Case Study - Amit Agarwal of Digital Inspiration http://feeds.feedburner.com/~r/semcourses/~3/430567370/adsense-study-agarwal http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study-agarwal#comments Fri, 24 Oct 2008 09:42:38 +0000 moshe http://www.searchmarketingcourses.com/?p=91 Amit Agarwal from Digital Inspiration (www.labnol.org) offers yet another testimony to the financial benefits of Google AdSense.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study-agarwal/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-case-studies%2Fadsense-study-agarwalhttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study-agarwal How to Get Started with Google AdSense Video Units http://feeds.feedburner.com/~r/semcourses/~3/402704461/started-google-adsense http://www.searchmarketingcourses.com/website-monetization/adsense-google/video-units/started-google-adsense#comments Thu, 25 Sep 2008 10:22:43 +0000 moshe http://www.searchmarketingcourses.com/?p=90 Having trouble getting started with Google AdSense Video Units? These videos tutorials will walk you step-by-step through the process of getting started with Gogole’s new video AdSense program.

Note: Google is still working on this program and has made some changes since these videos first appeared. The videos are still helpful, but are not always 100% accurate.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/video-units/started-google-adsense/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fvideo-units%2Fstarted-google-adsensehttp://www.searchmarketingcourses.com/website-monetization/adsense-google/video-units/started-google-adsense 5 Tips on How to Increase Your Earnings from Google Adsense http://feeds.feedburner.com/~r/semcourses/~3/396462463/increase-earnings-google http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/increase-earnings-google#comments Thu, 18 Sep 2008 18:07:59 +0000 moshe http://www.searchmarketingcourses.com/?p=89 Mal Keenan from Site-Reference.com (www.site-reference.com) offers 5 quality tips on how to increase your earnings from your AdSense ads. From selecting the right colors for your ads to creating quality, targeted content, Mal offers five solid suggestions for making the most of Google AdSense.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/increase-earnings-google/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-tips%2Fincrease-earnings-googlehttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/increase-earnings-google AdSense Case Study - HomeTips.com http://feeds.feedburner.com/~r/semcourses/~3/389868881/adsense-study http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study#comments Thu, 11 Sep 2008 18:00:07 +0000 moshe http://www.searchmarketingcourses.com/?p=88 Don Vandervort (founder of HomeTips.com - www.hometips.com) discusses the benefits of Google AdSense and how it helped him to build a financially successful website.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-case-studies%2Fadsense-studyhttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-case-studies/adsense-study How to Find Top Paying Keywords for Google AdSense http://feeds.feedburner.com/~r/semcourses/~3/383072620/paying-keywords-google http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/paying-keywords-google#comments Thu, 04 Sep 2008 07:51:47 +0000 moshe http://www.searchmarketingcourses.com/?p=87 One of the keys to making money with Google AdSense is attracting high-paying ads on to your site. This is based, in large part, on the keywords that are associated with each and every page on your site. In this video Aaron Wall explains how you can create a list of high value keywords for free using information from search engines like Google and Microsoft.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/paying-keywords-google/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-tips%2Fpaying-keywords-googlehttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/paying-keywords-google Increase Your Profits with Google’s AdSense for Search http://feeds.feedburner.com/~r/semcourses/~3/377291007/increase-profits http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-search/increase-profits#comments Thu, 28 Aug 2008 17:01:42 +0000 moshe http://www.searchmarketingcourses.com/?p=86 Use Google’s AdSense for Search and turn your site’s internal search bar into another means of profiting from your website traffic. AdSense for search is now powered by custom search whichs means that you have much more control over the look, feel and functionality of your websites search bar.
For instance, you can now fine tune your search results with keyword tuning. To learn more about Google’s AdSense for Search and its various function check out the following video.

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-search/increase-profits/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-search%2Fincrease-profitshttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-search/increase-profits How to Add Google AdSense to Your Wordpress Blog http://feeds.feedburner.com/~r/semcourses/~3/370802913/google-adsense-wordpress http://www.searchmarketingcourses.com/website-monetization/adsense-google/wordpress-and-adsense/google-adsense-wordpress#comments Thu, 21 Aug 2008 09:54:45 +0000 moshe http://www.searchmarketingcourses.com/?p=85 There are a number of plugins available to help you add AdSense to your blog, but knowing how to add AdSense to the backend code of your Wordpress blog allows you greater control over where and how you display your AdSense ads (and greater control can equal greater profits). Here is a video tutorial teaching you how to do this.

Note: The volume of this video is a bit low, so listen carefully:

Adding Google AdSense to Wordpress

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/wordpress-and-adsense/google-adsense-wordpress/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fwordpress-and-adsense%2Fgoogle-adsense-wordpresshttp://www.searchmarketingcourses.com/website-monetization/adsense-google/wordpress-and-adsense/google-adsense-wordpress How to Make More Money with Google AdSense http://feeds.feedburner.com/~r/semcourses/~3/365063281/money-google-adsense http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/money-google-adsense#comments Thu, 14 Aug 2008 14:54:43 +0000 moshe http://www.searchmarketingcourses.com/?p=84 We have all heard about the profit potential of Google AdSense - well, now it’s time to tap into that potential. Let Google teach you some of the secrets to their popular advertising program and start making more money today:

Making Money with Google AdSense

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]]> http://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/money-google-adsense/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fwebsite-monetization%2Fadsense-google%2Fadsense-tips%2Fmoney-google-adsensehttp://www.searchmarketingcourses.com/website-monetization/adsense-google/adsense-tips/money-google-adsense What Is SEO? http://feeds.feedburner.com/~r/semcourses/~3/335518143/what-is-seo http://www.searchmarketingcourses.com/seo/what-is-seo#comments Mon, 14 Jul 2008 22:57:46 +0000 moshe http://www.searchmarketingcourses.com/?p=82 Almost everyone who owns and/or runs a website has at some point or other heard about the importance of Search Engine Optimization (or SEO for short). Unfortunately, not everyone readily knows what SEO is, how it is properly done and it’s potential benefits. This post is the first in a series of articles designed to rectify that situation.

For now, we’ll start with the basics, with future posts becoming more and more sophisticated as your knowlwedge of SEO deepens. Toady we focus simply on What is SEO?

Featured Video: Lee Oden on What is SEO?

Points to Remember

What is SEO?

  • SEO stands for Search Engine Optimization
  • Search Engine Optimziation means that one “optimizes” one’s website to rank well in the search engines for select terms and phrases
  • There are three (maybe four) major Search Engines (in order of importance): Google, Yahoo, Live.com (aka MSN) and (perhaps) Ask.com

How does one “do” SEO?

SEO experts use a variety of methods and techniques to help a site rank well in the search engines, such as:
  • Intelligently placing Keywords (relevant terms and phrases) on Web Pages
  • Linking your web pages to each other in the right way
  • Consistently adding high quality, new content to your website or blog
  • Attracting new inbound links to your site from other credible resources on the web

What are the benefits of Search Engine Optimization?

  • Significant increase in targeted traffic
  • Increased sales and profit

Helpful Resources

What is search engine optimization (aka SEO)?

Imagine that you’re a cell phone vendor and that a potential customer is searching on Google for the phrase “free cell phones”. That customer will most likely reach a page like this. Continue reading…

How Search Engines Work

One of the most frequently asked questions from website owners is, “Why can’t my site be found on Google?” They know it’s important to appear in search engine results but they just don’t know why it doesn’t happen to them…This article is about understanding what is going on inside a search engine. It is just under 800 words in length but that is more than enough to give you what you need to know, albeit in simple terms. Continue reading…

What is SEO? (SEOmoz Beginner’s Guide)

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine). Continue reading…

How Search Engines Operate (SEOmoz Beginner’s Guide)

Search engines have a short list of critical operations that allows
them to provide relevant web results when searchers use their system to
find information.
  1. Crawling the Web
  2. Indexing Documents
  3. Processing Queries
  4. Ranking Results
Although a search engine’s operations are not particularly lengthy, systems like Google, Yahoo!, AskJeeves, and MSN are among the most complex,
processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users. Continue reading…

Why Search is Such a Powerful Marketing Channel

Search engines take advantage of reverse broadcast networks to help save time and money. They are instant answer systems that provide ultra-targeted advertising.

While normal advertising interrupts people, search allows you to sell what your customers want, when they want it. Search is not intrusive, and does not look or feel like any other form of advertising. Continue Reading…

What is Search Engine Marketing?

Another video tutorial on what is Search Engine Marketing and why is it important for your website? Watch on YouTube

The Basics of Search Engine Optimization

My aunt and uncle from Cologne called asking how they could successfully get their new site into Google. I want to wrap up some of the tips I gave them – if you already know about SEO (Search Engine Optimization) feel free to skip. If not; there are three important steps to rank your site well with search engines. First, you got to create good content. Second, you ought to make your content accessible. And third, you should tell others about your content. Continue reading…

Search Engine Optimization 101

In a very basic nutshell, search engine optimization, or SEO for short, is making your site and the site’s individual pages visible and relevant to both search engines and search engine users. How is this accomplished? Continue reading…

More Videos About Search Engine Optimization

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]]> http://www.searchmarketingcourses.com/seo/what-is-seo/feed/ http://api.feedburner.com/awareness/1.0/GetItemData?uri=semcourses&itemurl=http%3A%2F%2Fwww.searchmarketingcourses.com%2Fseo%2Fwhat-is-seohttp://www.searchmarketingcourses.com/seo/what-is-seo How to Use Meta Tags to Improve Your Search Engine Rankings http://feeds.feedburner.com/~r/semcourses/~3/327693115/how-to-use-meta-tags-to-improve-your-search-engine-rankings http://www.searchmarketingcourses.com/seo/onsite-optimization/how-to-use-meta-tags-to-improve-your-search-engine-rankings#comments Sat, 05 Jul 2008 23:07:35 +0000 moshe http://www.searchmarketingcourses.com/?p=80 There seems to be a lot of confusion about Meta Tags - what are they, are they important and, if so, how should I use them. In this short video Lee Odden skillfully answers those questions letting you know exactly which Meta Tags to use and which ones to avoid.

Please refresh your screen (press the f5 key) if the video does not display

One thing to note - as Lee points out the title tag is an extremely important tag. Take the time to figure out how to best optimize this tag with the software that you use to create your site. That is to say, if you are hand-coding your site then you should add this tag yourself above the header tag - if you are using a blogging software such as Wordpress then consider getting a plugin such as the All in One SEO plugin.

SEO Book also has a nice video on how to best use Meta Tags:

For more information on meta tags check out the following articles:

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