Website Monetization

AdSense Case Study - Amit Agarwal of Digital Inspiration

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Amit Agarwal from Digital Inspiration (www.labnol.org) offers yet another testimony to the financial benefits of Google AdSense.

How to Get Started with Google AdSense Video Units

Having trouble getting started with Google AdSense Video Units? These videos tutorials will walk you step-by-step through the process of getting started with Gogole’s new video AdSense program.

Note: Google is still working on this program and has made some changes since these videos first appeared. The videos are still helpful, but are not always 100% accurate.

5 Tips on How to Increase Your Earnings from Google Adsense

Mal Keenan from Site-Reference.com (www.site-reference.com) offers 5 quality tips on how to increase your earnings from your AdSense ads. From selecting the right colors for your ads to creating quality, targeted content, Mal offers five solid suggestions for making the most of Google AdSense.

AdSense Case Study - HomeTips.com

Don Vandervort (founder of HomeTips.com - www.hometips.com) discusses the benefits of Google AdSense and how it helped him to build a financially successful website.

How to Find Top Paying Keywords for Google AdSense

One of the keys to making money with Google AdSense is attracting high-paying ads on to your site. This is based, in large part, on the keywords that are associated with each and every page on your site. In this video Aaron Wall explains how you can create a list of high value keywords for free using information from search engines like Google and Microsoft.

Increase Your Profits with Google’s AdSense for Search

Use Google’s AdSense for Search and turn your site’s internal search bar into another means of profiting from your website traffic. AdSense for search is now powered by custom search whichs means that you have much more control over the look, feel and functionality of your websites search bar.
For instance, you can now fine tune your search results with keyword tuning. To learn more about Google’s AdSense for Search and its various function check out the following video.

How to Add Google AdSense to Your Wordpress Blog

There are a number of plugins available to help you add AdSense to your blog, but knowing how to add AdSense to the backend code of your Wordpress blog allows you greater control over where and how you display your AdSense ads (and greater control can equal greater profits). Here is a video tutorial teaching you how to do this.

Note: The volume of this video is a bit low, so listen carefully:

Adding Google AdSense to Wordpress

How to Make More Money with Google AdSense

We have all heard about the profit potential of Google AdSense - well, now it’s time to tap into that potential. Let Google teach you some of the secrets to their popular advertising program and start making more money today:

Making Money with Google AdSense

Meet Google Video Ads - a potential revolution in online advertising

Every now and then something new and big happens on the internet, and right now may be one of those moments. Google just announced the beta program of their AdSense for Video program (also known as Google Video Advertising Solutions) - and this may mean that a whole new world of opportunities are opening up online (I’ll explain my doubts in a later post).  After all, there are about a gazillion unmonetized videos online.  If Google is able to figure out how to successfully change that reality it can make a lot of people a lot of money (although not as much as it can make Google).

Think about it for a second - imagine that you don’t have a website, aren’t pitching a product and have no presence whatsoever online.  However, you’re a creative fellow who is good with a video camera.  Google may have just created a new career for you.  Just keep churning out quality videos, upload them to YouTube, monetize them and your set.  And this is just one example. 

But before we get our hopes up, let’s first understand how Google Video Ads work.  We’ll start by looking at Google Video Ads from the advertisers perspective.  In particular, we’ll look at Google Videos Ads through Google’s AdWords program (we’ll touch on advertising through YouTube later on).

Google Video Ads vis-a-vis Google AdWords

In the following video, Google addresses a variety of questions that advertisers will want answered before committing to Google Video Ads.  Questions such as:

  • Why should they get involved in online video advertising? 
  • What special and/or unique benefits do Google Video Ads offer them? 
  • On which sites will Google Video Ads be displayed?
  • How are Google Video Ads displayed?

Google Video Ads for Advertisers(03:06)

 

As you can see, there are a variety of Google Video Ads formats to choose from:

  1. InVideo Ads
  2. Text Overlay Ads
  3. Video Ad (i.e, the video itself is the ad)
  4. Google Gadget Ads
  5. Ads in the Web-page surround a video

I imagine that the key to succeeding with this program will be learning which types of video ads work best with your product or service as well as the ability to test and track different types of video ad formats and styles. 

In other words - success with Google Video Ads will be similar to succeeding with regular Google AdWords Ads - tracking different versions, learning how to properly target your ads, syncing your ads with your landing pages, etc. 

As time goes and people start actually using Google Video Ads we’ll be able to learn specific techniques that work (as well as ones that don’t work).  Until then, we’ll just have to use our current knowledge of AdWords as a general guideline.